Trends are constantly morphing, and product creation is in a state of evolution. With the help of new purpose-built pre-market feedback technologies, brands can have a better idea on how to meet their customers’ expectations and stay on trend.
2022 was a big year for MESH01 – not only for our team, but also for our dedicated community of product testers. As a MESH01 tester, you have opportunities to work directly with world-leading brands to help them ensure that they’re going to market with the right products and the best products. In 2022, we did just that! Learn more about how our community played a role in our success here at MESH01 in 2022.
Making assumptions about consumer preferences, or sacrificing concept or product testing altogether – increases the chances your product will become excess inventory that is unsold or must be subject to major mark-downs.
Testing products already in your inventory allows you to identify areas for improvement and enhancement that will update these products to meet customers’ evolving needs. Through product testing, your brand can take customer favorites and continue to generate sales.
More and more companies are holding themselves accountable and are working towards creating more sustainable products and processes. As brands explore their options, pre-market feedback platforms are proving to be effective first steps for becoming both responsive and responsible.
When you empower employees with the right tools and technology, attracting and retaining talent becomes much easier to achieve. Learn how your company can realize greater customer and employee satisfaction with a single-platform product testing solution.
Where ratings and reviews programs look to gather the voice of the customer after a product has already been launched, product testing is most commonly done before a product is launched. Here, the goal of the engaged consumer is to help brands make the best products and create the best product experience possible.
Despite the current climate, many companies are finding that engaging their customers for product-level feedback before product launch is putting their brand in a stronger position to weather operational challenges and increase their market share.
As a MESH01 tester, you’ll have opportunities to work directly with world-leading brands to help them ensure that they’re going to market with the right products and the best products. Exciting, we know! Here, we’ll give you an idea of what’s expected of you -and what to expect- as a MESH01 tester.
We know consumer buying habits and priorities have shifted as a direct result of the pandemic and related economic challenges, but they’re still buying – and new product testing methods are helping brands ensure they launch the right products to meet changing demands.
Concept testing and product testing are essential steps in developing quality products, and your feedback plays a critical role in determining whether a product is ready to hit the market or needs improvement. Learn more about how you shape the world of products around you as a MESH01 tester.
Research shows that up to 72% of people are wearing incorrectly fitting shoes. Figuring out your shoe size is easy to do. Do your feet a favor and get to know your measurements to improve your daily life and get the best out of your product testing experience.
Product development teams are up against a lot of pressure in today’s consumer-driven markets. In this post, we’ll explore common product development challenges and look at how each can be addressed using data collected from a pre-market Voice of the Customer solution built for the product development process.
As the country continues to grapple with challenging change, more families will be incorporating the positive effects of time spent outdoors into their lives – and many in lasting ways. In this Trend Insight, we explore expectations, preferences and shopping habits of families spending time together outside.
For many active and outdoor customers, this past year has brought change to “staying fit”. In this Trend Insight, we explore how these new trends are highlighting the material-savvy customer’s potential impacts on the functional fabrics market, in activewear and beyond.
MESH01 announced today the appointment of Tim Penasack as President, leveraging his corporate strategy and business development experience as MESH01 navigates continued growth and deeper relationships with many of the world’s largest and most recognized brands and retailers.
3D digital product models and renderings are enriching the concept testing experience, building a pathway for more pre-market insights – and confidence – than ever before. In this article, we’ll explore how 3D is enhancing pre-market Voice of the Customer solutions for product development.
Matching product testing timelines to the conditions your product was designed for can either be continuously challenging or reliably easy. The difference lies in your ability to access relevant product testers who can provide condition-specific testing for your product, and gather their feedback efficiently.
Learn how access to product testers and deep profile information can accelerate your product testing while allowing your brand to avoid costly process compromises that put your feedback timeliness and quality at risk.
Whether you’re an experienced market researcher or interested in launching your first concept test, you will want to make sure you are covering the fundamentals. This checklist is designed to help you frame up your concept testing goals, gather your sample, develop your survey, and launch an effective concept test with ease.
These 3 key elements are foundational for successful concept testing, and they help you optimize your opportunity to collect relevant feedback through technologies designed to be intuitive and fast enough for your team’s product development and merchandising processes.
If your teams have only been ideating internally, it’s time to start including your customers. And when that group is selected using extensive bio-attributes, work and activity information, you can generate valuable insights from testers that you can trust. In this post, we’ll introduce the value and some key elements of successful concept testing.
Product development models all include testing stages, and all are different: different research design, different testing requirements…you may be testing your products at both the concept and product stages, but are those stages connected and leveraged?
David Findlay, former SVP and GMM at L.L.Bean, shares his experience implementing MESH01 for product testing during the company’s business transformation period, and provides 3 recommended steps for success.
Here’s where product testing platforms shine – tools that are purpose-built to quickly engage specific target customers and generate multi-channel feedback in a single dashboard environment allow you to find and fix issues before you launch your product.
Your products have problems customers can identify, and that is very exciting. Yes, it’s exciting that your products have problems – pain points, issues, design flaws, etc. that your customers can help you identify – if they help you identify them before you go to market.
Whether you’re looking to test a product designed for elite runners or casual joggers, professional cyclists or bike-commuters, a more targeted audience can provide the most relevant and reliable feedback for your specific product.
Any company in the midst of product development wants to get valuable, actionable feedback from real users. The methodology for collecting this feedback is changing, and being successful in your product development process is deeply related to your feedback strategy.
Developing and improving a product to meet your customers’ expectations can be a complex process, but if a product research and testing platform isn’t driving that process, your efforts might be all for naught.
Be customer-focused in the development process. Sound like a no-brainer rather than innovation? We would argue that the more pressure companies face to make products faster, the more they can risk losing touch with what the customer really wants.
Infusing your target customers’ voices into your product creation process is critical toward developing the product they really want; to make it happen, you need quality, useful data that you can navigate and apply effectively.