Whether you’re an experienced market researcher or interested in launching your first concept test, you will want to make sure you are covering the fundamentals. This checklist is designed to help you frame up your concept testing goals, gather your sample, develop your survey, and launch an effective concept test with ease.
These 3 key elements are foundational for successful concept testing, and they help you optimize your opportunity to collect relevant feedback through technologies designed to be intuitive and fast enough for your team’s product development and merchandising processes.
If your teams have only been ideating internally, it’s time to start including your customers. And when that group is selected using extensive bio-attributes, work and activity information, you can generate valuable insights from testers that you can trust. In this post, we’ll introduce the value and some key elements of successful concept testing.
Product development models all include testing stages, and all are different: different research design, different testing requirements…you may be testing your products at both the concept and product stages, but are those stages connected and leveraged?
It’s critical in today’s fast-moving consumer landscape to tap into your target user community and understand the trends that are driving product preferences.
Stop by the MESH01 booth at LiveWorx 19 between June 10-13 and see how PTC FlexPLM + MESH01 can accelerate and improve your product development process.
David Findlay, former SVP and GMM at L.L.Bean, shares his experience implementing MESH01 for product testing during the company’s business transformation period, and provides 3 recommended steps for success.
The more closely your products reflect your customers’ wants and needs – including the ones they didn’t know they had – the more loyalty and brand equity you can earn.
Here’s where product testing platforms shine – tools that are purpose-built to quickly engage specific target customers and generate multi-channel feedback in a single dashboard environment allow you to find and fix issues before you launch your product.
Your products have problems customers can identify, and that is very exciting. Yes, it’s exciting that your products have problems – pain points, issues, design flaws, etc. that your customers can help you identify – if they help you identify them before you go to market.
Whether you’re looking to test a product designed for elite runners or casual joggers, professional cyclists or bike-commuters, a more targeted audience can provide the most relevant and reliable feedback for your specific product.
Any company in the midst of product development wants to get valuable, actionable feedback from real users. The methodology for collecting this feedback is changing, and being successful in your product development process is deeply related to your feedback strategy.
Developing and improving a product to meet your customers’ expectations can be a complex process, but if a product research and testing platform isn’t driving that process, your efforts might be all for naught.
Be customer-focused in the development process. Sound like a no-brainer rather than innovation? We would argue that the more pressure companies face to make products faster, the more they can risk losing touch with what the customer really wants.
In this guest blog by Blake Simms of PTC, learn 3 ways that putting your product to the pre-market test can make your product development process more efficient and effective.
When you join automation with human interaction, you can extract the most valuable customer insights to help drive each step of your product creation process.
Infusing your target customers’ voices into your product creation process is critical toward developing the product they really want; to make it happen, you need quality, useful data that you can navigate and apply effectively.
Ensure your product development process goes smoothly and results in a highly-informed product launch. Here are 7 product creation mistakes that can sink your product launch.
