Tester Impact: 10 Ways Fashion Brands Use MESH01 to Stand Out

Fashion brands everywhere strive to bring new, exciting designs to the market—designs that surpass what’s been done before and evoke new interest and excitement. The extensive checklist for such an effort covers everything from sustainability and comfort to durability, quality, and style. However, engaging target customers close to the market through concept testing and product testing is a reliable way to keep products on time and on-trend. 

Overcoming Industry Challenges 

The fashion industry is grappling with numerous challenges, including cost and price pressures, climate concerns, and a growing demand for sustainability. These factors contribute to hesitation and uncertainty among designers, buyers, and other brand decision-makers. Moreover, there is an urgent need to take concrete action to reduce the environmental and humanitarian impact of fashion production and consumption while also providing customers with designs that are comfortable, high-quality, functional, stylish, and on-trend. 

To navigate these challenges, fashion professionals must embrace both innovation and inspiration. This involves adopting new technologies and materials and seeking ideas and solutions from beyond the traditional boundaries of fashion. The MESH01 community plays a vital role in this process by fueling product creation with real human experiences including their wants, and needs. The feedback provided by product testers is valuable, actionable, and guides brands in the right direction as they navigate today’s challenges. 

How Your Feedback Benefits You – the Customer 

As a customer, you have high demands from your favorite brands. With options and alternatives from every angle, it’s important that you spend money on products that meet exactly what you are looking for. Voting with your dollars! 

Through MESH01, you are connected directly with the brands that shape the products you want. As the tester, you hold the power to give brands the insights they need to thrive in the competitive apparel and footwear industry. For brands, creating a new product involves a lot of trial and error across multiple points. To simplify, testing typically happens at several points within the first five major product development stages: 

1. Market research 
2. Product Ideation 
3. Product concept testing 
4. Prototyping 
5. Product testing (field testing, fit testing, wear testing, in-home usage testing, etc.) 

At MESH01, we are here to help brands optimize the testing steps and opportunities within the product creation process—all with the help of our amazing product tester community. Your feedback plays different roles in concept testing versus product testing, and it all starts with talking to the right people. This process can be completed on one platform. From your feedback, brands can get actionable results, visibility, and more. 

As a result, you: 

1. Create relationships with your favorite brands. 
2. Give feedback in the early stages of product development, ensuring the best products are brought to market. 
3. Ensure the satisfaction of customers just like you everywhere.

Pretty cool, right? Now, what exactly do brands gain by utilizing the MESH01 Community? 

How Brands Using MESH01 Stand Out In the Fashion Industry 

In the fashion industry, meeting existing customer demands while introducing new designs can be challenging. Typically, there’s concern about how the new product will perform, if it will attract new customers, and how it might impact your loyal ones. This early stage is where many brands turn to a product testing platform like MESH01. As a MESH01 tester, you are connected with some of your favorite brands, giving feedback on designs through concept testing, providing valuable information about your shopping experience and preferences, and ensuring the products they bring to the market meet all necessary criteria. 

10 Ways The Voice of the Customer Helps Brands Create Great Products

1. Building Trust Between Customers and Brands: Your honest and reliable feedback is essential. We aren’t kidding when we say your feedback shapes the future of products. Brands depend on your genuine opinions to make informed decisions. By providing candid reviews, you help maintain the integrity of the testing process and build trust within the MESH01 community. It’s also likely that you’re a customer, as are fellow friends and family members. 
2. Ensuring Quality Products: Reliable feedback ensures that products meet high standards of quality, style, and functionality. Your thorough testing helps brands understand how their products perform in real-world conditions, leading to improvements that benefit all consumers. This helps build brand/customer trust, too. 
3. Bringing New Trends to Life: With your feedback, brands can finalize new designs, introduce new trends to the market, or even try out emerging ones—knowing that their customers will love the end result. 
4. Shaping Customer Preferences: Your insights into why you prefer certain products and what might convince you to switch (products, brands, etc.) offer valuable perspectives. This feedback helps brands tailor their offerings to match customer preferences and create products that stand out in the market. 
5. Reaching Target Audiences: As part of the MESH01 community, you represent the diverse voices of a brand’s  target audience. This allows for significant potential, from using the product as intended to providing deep product insights and valuable voice-of-the-customer feedback about your unique experiences. Testing with friends, family, or coworkers simply can’t yield the fast, accurate feedback data from the MESH01 product testing platform and our valued community of testers. Your feedback helps brands understand the specific needs and preferences of their core consumers. Always ensuring that new products align with market demands. 
6. Expanding Market Reach: Your participation can also include perspectives from outside a primary target audience. This connectivity broadens the scope of feedback. Uncovering new opportunities for brands to expand their reach and attract a wider customer base. 
7. Innovating with Confidence: Your input gives brands the confidence to innovate. Knowing that their designs have been tested and refined based on real feedback encourages brands to introduce new trends and creative ideas with greater assurance of success. 
8. Ease of Access: Product testing solutions like MESH01 make it easy for brands to connect with their target audience. The platform streamlines the process of gathering feedback, ensuring that brands receive timely and relevant insights. 
9. Real-Time Insights: With product testing platforms, brands can quickly identify what their customers really want. This real-time feedback allows for rapid iteration and improvement, keeping brands agile and responsive to consumer needs. 
10. Data-Driven Decisions: The comprehensive data collected through product testing platforms helps brands make informed decisions. This reduces the risk associated with new product launches and increases the likelihood of market success. 

Did we miss anything?

The MESH01 Tester Community provides more than just feedback. You get the exclusive opportunity to work with brands to create the future of great products. With your help, brands can better overcome the fashion industry’s challenges. As well as create innovative apparel that exceeds your expectations and those of thousands of customers just like you.