Find the Right Product Direction Right Away with a Data-Driven Concept Testing Platform

Capture valuable voice of the customer feedback on your product concept with our intuitive platform and targeted, reliable community of product testers.

The MESH01 Product and Concept Testing Platform: Enhance Your Product Development Process

A concept testing platform is a necessity for your product development process because it helps your team distinguish between a product idea, and a product idea your customers will love.

The true barometer of success is your customer. Seek their feedback at the beginning of the product development cycle to ensure the product you’re planning to launch is set up for success.

Product Development Begins with Concept Testing

In product development and merchandising, the future success of a product is critically linked to the concept testing stage. Concept testing enables you to validate your market opportunity, inform product design, direction and positioning, and mitigate the risks of future product returns, unsold inventory, and unhappy customers.

Validate your product with concept testers who fit your target market with new data-driven product concept testing on the MESH01 platform.

  • Generate actionable tester feedback on product concepts via concept test survey data.
  • Identify the right product design, attributes, positioning, and more.
  • Implement findings from efficient concept testing designed to fit within the product development timeline.
Testing activewear with MESH01

Leverage Concept Testing Best Practices on the MESH01 Platform

Enhance your product development process with concept testing best practices. When you take advantage of a product concept testing solution with an integrated product tester community, you can immediately generate critical voice of the customer feedback on product design, positioning, branding and more before you launch your product.

Concept testing best practices using MESH01:

  • Identify qualified testers.
    The MESH01 product and concept testing platform has an integrated community of relevant and reliable product testers who can quickly provide directional market feedback on your new product concept.
  • Target testers by specific qualities.
    Using MESH01, you can identify best-fit concept testers by their activities and interests, as well as their level of participation, preferred shopping habits, and more – all to ensure they can provide the most actionable feedback on your new product concept.
  • Collect and apply concept testing data.
    Receive timely, valuable concept testing feedback from targeted testers and easily apply the data-driven findings to your product development.
The MESH01 Impact

Start With a Concept Survey

Concept tests are fast and easy to launch, allowing you to test your product concepts even on tight product development timelines. Find the right product direction, right away and invest only in the product concepts with validated opportunity.

The MESH01 concept testing platform gives you the power to launch concept surveys to highly-targeted testers and collect results quickly and easily, all in one place.

  • Replace tedious emailing and tester tracking.
  • Generate, analyze and share voice of the customer feedback in a single source of truth.
  • Discover how easy product concept testing can be on a platform that is intuitive enough for product creation do-it-yourselfers, but powerful enough for seasoned analysts.
Mesh01 software

Contemporary Concept Testing Methods

Implementing reliable concept testing methods helps teams avoid developing suboptimal products by identifying the right product direction right away. With technology designed specifically for product development, concept testing has become an integral process for pre-market product validation that won’t delay timelines.

  1. Identify your target customers from a vast community of relevant product concept testers.
  2. Validate your market opportunity through concept surveys distributed to targeted testers.
  3. Generate valuable data about your target customers’ preferences and key drivers of product interest.
  4. Easily pass or fail product concepts and invest in proven product directions.
  5. Capture rankings for multiple design directions, features, and attributes.
  6. Develop optimized product positioning, naming, pricing, and more.
Harness feedback to develop better products.

Kick Off Product Development With Concept Testing

Enhance the beginning of your product development process by applying concept testing to assess your product opportunities by measuring your customers’ interest and purchase drivers. This step provides directional validation for your product development from the start.

  1. Combine early product market research with your concept testing findings for a complete picture of your product opportunity.
  2. Use concise reporting to analyze and share actionable survey results and take informed next steps.
  3. Approach your product testing phase with a validated concept you can invest in with confidence.
Product testing in real life

Master product concept testing

Download our concept testing checklist to dial in your process and enhance product development.

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Concept Testing FAQs: Benefits of a Concept Testing Platform

  • Why is concept testing important?

    The main objective of concept testing is to validate that a new product concept has appropriate market demand and is designed to drive customer interest and purchases. New product concept testing confirms that you should move forward with product development and into the product testing phase – and that level of validation is easy to achieve on a concept testing platform.

  • Should coworkers, friends, or family be included in new product concept testing?

    If you’re using people in your immediate circle to provide feedback on your product concepts, it’s important to consider that they may not be truly representative of your target consumer. Additionally, they may not be completely honest with you. This is especially concerning with concept tests that may use smaller sample sizes. Be confident in the feedback you’re receiving. Pressure test your concept with the right people.

  • What’s the benefit of using an integrated panel like the MESH01 tester community?

    With MESH01’s tester community of qualified concept and product testers, you can use deeper lifestyle, purchase behavior, and activity participation data to identify those who best represent your target customers. These are the people who will give you the most valuable feedback. Conversely, putting your products in front of a generic panel for testing can risk the quality and relevance of concept survey feedback.

    With a dedicated community of product testers, you get the benefit of:
    – Matching tester demographics, bio-attributes, profession, activities, and purchase preferences with your product’s market and intended use.
    – Engaging the right testers quickly, so you can test numerous concept directions before committing to product development.

  • Why should I use a concept testing platform?

    A concept testing platform, like MESH01, provides a significant advantage for your concept testing process. This is done by integrating a vast community of relevant and reliable concept testers right into the platform along with all feedback data in a single source of truth. A concept testing platform also streamlines the distribution of voice of the customer feedback across teams, keeping products and operations on track and on time – and ensuring everyone is on the same page.

  • How does concept testing work on the MESH01 platform?

    We’ve broken down the MESH01 concept testing process into 5 steps.
    1. Define your concept testing objective
    2. Target your sample
    3. Gather your concepts
    4. Create your survey
    5. Launch your concept test

  • What should I look for in a concept tester?

    Accessing information beyond simple demographics is essential. To recruit testers efficiently and effectively, you’ll need deep tester information like:

    Enhanced Tester Profile Details
    Zero-in on critical tester criteria fast by accessing pre-existing survey data showing details like work environment or attire, shopping habits, and more.

    Product Tester Activity Details
    Information about lifestyle, activities, level of participation, and frequency of participation in a certain activity or sport allows you to identify a tester who can provide the most accurate feedback on your product concept.

    Tester Ratings and Reliability
    Don’t just take the tester’s word for it – access constantly-calculated reliability ratings based on previous testing so you know you’re making the best choice for your concept survey.

Choosing the right testers for your concept survey is an important step. Infuse your product development process with valuable voice of the customer feedback and be confident that you’re launching a market-leading product.

Validate your product concepts with concept testing.

Conduct new product concept testing and go to market with confidence.

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