Concept Testing

The Right Direction, Right Away

Our single-platform solution allows you to generate tester feedback and identify the right direction, designs or branding – even research and confirm persona attributes – to strengthen your product positioning strategies so you can seamlessly go from product concept to product success.

Talk to the Right People

Survey the customers in your target market who would actually use your new products. Our community of 35,000 product testers spans a vast array of personas and segments and can be narrowed by specific bio-attributes, including demographic information, sizing and even detailed insights into their interests and activities.

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Launch Targeted Surveys, Fast

Our platform is designed to make concept testing quick and easy, which means it helps you efficiently conduct surveys and interpret the results.

  • Powerful enough for seasoned marketing analysts, intuitive enough for the do-it-yourselfers
  • No tedious emailing and tracking – surveys launch in minutes and collecting and exploring results happens right in the platform
  • Collaboration is easy across departments so the right people can be involved at the right time
  • Flexible and concise reporting features help your company easily analyze and share actionable results so you can take informed next steps
  • No technology patchwork – the single testing platform and integrated community helps your company cut down on clicks

Collect Valuable Market Insights

Enhance the front-end of your product development process by researching your opportunity and measuring your target market’s appetite for your product concepts. Combine that information with your concept testing results for complete validation of your market opportunity.

Be Confident In Your Products

Recent Concept Testing Blog Posts

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    Concept Testing Checklist - How to Test Your Concepts

    Whether you’re an experienced market researcher or interested in launching your first concept test, you will want to make sure you are covering the fundamentals. This checklist is designed to help you frame up your concept testing goals, gather your sample, develop your survey, and launch an effective concept test with ease.

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    3 Key Elements for Efficient and Effective Concept Testing

    These 3 key elements are foundational for successful concept testing, and they help you optimize your opportunity to collect relevant feedback through technologies designed to be intuitive and fast enough for your team’s product development and merchandising processes.

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    Take Your Products From Viable to Exceptional with Concept Testing

    If your teams have only been ideating internally, it’s time to start including your customers. And when that group is selected using extensive bio-attributes, work and activity information, you can generate valuable insights from testers that you can trust. In this post, we’ll introduce the value and some key elements of successful concept testing.

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