5 Steps to Concept Testing

The ocean meets the mountains in steps during sunset. Checklist

Whether you’re an experienced market researcher or launching your first concept test, you will want to make sure you are covering the fundamentals. This checklist will get you there.

This checklist is designed to help you:

  • Frame up your concept testing goals
  • Gather your samples
  • Develop your survey
  • Launch an effective concept test

All in just 5 straightforward steps.