The MESH01 Solution:
The MESH01 platform and vast tester community put premarket Voice of the Customer insights at Jetboil’s fingertips from concept to launch, with concept and product testing.
Using the MESH01 concept and product testing platform, Jetboil was able to gain key insights right away to validate their new product opportunity and help inform development of the lightweight stove system. Leveraging the MESH01 community of more than 40,000 testers, Jetboil was able to identify testers in its exact target market as well as adjacent customer personas, distribute concept testing surveys to test the initial idea, and test the product prototype with individuals closely aligned with its target audience.
In the concept phase, the MESH01 testers provided valuable feedback to Jetboil that included validation of the product opportunity, expanded knowledge of the target market customers, product positioning details, and even pricing ranges. In the product testing phase, the MESH01 testers used the stove in the conditions it was intended, and provided critical insights about the stove system’s performance to help Jetboil fine-tune functionality and design.
The Concept and Product Testing Approach that Enabled Jetboil to Continue to Deliver Innovation
Jetboil used the MESH01 platform for both concept testing – validating the market opportunity and target customer personas, and product features/benefits – and product testing – gaining valuable feedback from real users about the product’s performance in real-world scenarios. Our platform made it easy and efficient for Jetboil to collect insights and apply them to the product development process.