Seeking a New Approach to a Century-Old Product Testing Process
Product testing has been an integral part of L.L.Bean’s product development process for more than 100 years. Products would be sent out to field testers with detailed questionnaires, and the results would have to be summarized and applied to the overall process to make changes and improve the product line.
Over time, manufacturing processes, eCommerce solutions, new materials, and how brands engage with consumers have changed significantly. One constant, however, has been the value of listening to customers and using their feedback to build better products.
As business began to move more rapidly, L.L.Bean needed a way to evolve its product testing process to meet the changing landscape while continuing to collect and apply rich customer feedback. The company simply did not have time to continue distributing random surveys and collecting and analyzing fragmented feedback.
The challenge L.L.Bean was facing when they came to MESH01 was how they could make product testing work with more complex product assortments, ongoing innovation, and faster speed to market.
L.L.Bean needed a way to evolve its product testing process to meet the changing landscape while continuing to collect and apply rich customer feedback.