Even on fast product development timelines, teams can conduct data-driven pre-launch product test procedures and implement actionable voice of the customer feedback that leads to greater success in the market.
For a product test to be effective, you should be putting your product in the hands of testers who will use it the way it’s intended and provide valuable feedback for updates and improvements in line with what your customers want.
Leverage the purpose-built capabilities of the MESH01 product test platform and align your brand with product testing best practices to ensure a successful product launch. When you take advantage of a single-platform product test solution, you can generate immediate feedback from your target customers on design, fit, product performance, and other key attributes to validate your product.
You can gather and apply pre-market voice of customer feedback as your testers record their product test experiences through purpose-built channels including:
Product testing and feedback data collection is easy to do on the MESH01 product test platform, leveraging our relevant and reliable tester community.
Using a single-platform, streamlined product testing solution helps brands enhance their product development process by engaging the right product testers fast, and making the product test process an efficient step that won’t delay timelines.
Test before launch while sticking to even the tightest product development timelines.
Product testing allows you to validate product quality, performance, and attributes. This helps to identify areas for improvement before launch. When you use reliable product testers who align with your target market, you get critical, real-world feedback. You can then efficiently apply this feedback to your product development process. A product test stage can also catch catastrophic product issues before going to market. This way, you’ll be sure the product you’re launching is exactly what your target audience is looking for.
While friends, family and coworkers may be alright with larger sample sizes, the risks associated with small samples should be considered. Instead, consider the benefit to your brand and bottom line of launching a successful product the first time as opposed to experiencing returns, unsold items, or customer complaints. The risks of including family, friends, or colleagues in your pre-market testing are:
– They may not be representative of your target market.
– They may not be qualified to provide feedback on your specific product.
– They may not be honest about their opinions and are often significantly less responsive than product testers.
MESH01 provides a significant advantage for your product testing process by integrating a vast community of relevant and reliable testers and actionable feedback right into a purpose-built product testing platform. With MESH01, you don’t have to recruit and manage qualified testers. MESH01 also houses all feedback data in a single source of truth, so it can be easily shared across teams and stakeholders and efficiently applied to the product development process, keeping operations on track and on time – and ensuring everyone is on the same page.
We’ve broken down the MESH01 product testing process into 5 steps.
1. Identify your target customers from our vast community of qualified product testers
2. Efficiently distribute your product to each tester
3. Receive valuable data about your target customers’ experiences with your product in real-world settings and required conditions
4. Validate quality, performance and attributes or apply product enhancements before launch
5. Go to market with the confidence that your product meets the specific needs of your target market
A critical step to ensuring you receive valuable, timely feedback is to confirm that your product testers match your target customer criteria before starting the product testing process. Accessing information beyond simple demographics is essential. To effectively accelerate your accurate product tester recruitment, you’ll need deep tester information, which is available on the MESH01 product testing platform.
Enhanced Tester Profile Details
Zero-in on critical tester criteria fast by accessing pre-existing survey data showing details like work environment or attire, shopping habits and more
Product Tester Activity Details
Information about lifestyle, activities, level of participation, and frequency of participation in a certain activity or sport allows you to identify a tester who can keep up with your product’s intended use and testing needs.
Tester Ratings and Reliability
Don’t just take the tester’s word for it – access constantly-calculated reliability ratings based on previous testing so you know you’re making the best choice for your product assessment.
Choosing the right testers for your product testing assessment is an important step, and ensures your ability to infuse your product with critical voice of the customer feedback and be confident that you’re launching a market-leading product.
Conduct Pre-Market Product Testing on the MESH01 Platform
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