The Right Direction, Right Away
The MESH01 platform and integrated product tester community help you launch a valuable concept testing process that points your product in the right direction based on survey-generated feedback from your target customers.
The Process of Product Development Begins with Concept Testing
In product development and merchandising, the success of a product is critically linked to the concept testing process, when you’re able to validate your market opportunity, inform product definition and mitigate the risk of a failed product launch.
Going to market with an untested product means it hasn’t been validated by your target audience – and you could be missing a market opportunity that concept testing would have identified. Get validation from testers who fit your target market with concept testing on the MESH01 platform.
- Receive actionable tester feedback on product concepts via survey data
- Identify the right product positioning, designs, or branding
- Quickly optimize your product development to hit tight timelines