Product development teams are up against a lot of pressure in today’s consumer-driven markets. In this post, we’ll explore common product development challenges and look at how each can be addressed using data collected from a pre-market Voice of the Customer solution built for the product development process.

As the country continues to grapple with challenging change, more families will be incorporating the positive effects of time spent outdoors into their lives – and many in lasting ways. In this Trend Insight, we explore expectations, preferences and shopping habits of families spending time together outside.

For many active and outdoor customers, this past year has brought change to “staying fit”. In this Trend Insight, we explore how these new trends are highlighting the material-savvy customer’s potential impacts on the functional fabrics market, in activewear and beyond.