Now that you’ve used MESH01 to successfully launch your latest product, what’s next?
Once your product hits the shelves, the obvious thing to do is start looking for customer feedback. That can come in the form of sales numbers, reviews, and even website traffic. All of these are great resources, but they may not be enough. Further, navigating through all of that data can be time-consuming on your own.
Just like with your pre-market research, some of this information can be misleading. For example, new products can sink or swim right out of the gate. But that doesn’t give you a big enough picture of what its success and lifecycle may be. At best, you may only get a snapshot when what you need is a big picture to help you assess your opportunity for success.
Product Development Begins When Product Development Ends
Product development is cyclical. When your product finally hits the market, you should already be thinking about its enhancement, replacement, or a complementary product that could live alongside it in the market. This may sound a little defeating – why should you be looking at sunsetting the product you just launched?
Because that’s how you stay viable in a consumable market. It doesn’t mean that you need to lifecycle your latest product within the next year, it could be five years from now. But all the while you need to be listening for:
- Consumer feedback
- Competitive advancements
- Innovations in your marketplace
Those things are what will lead you to your next successful product launch. But where do you get that info from? Who, on your team, has the bandwidth to take on the heavy lifting of generating that data?
It’s MESH01. Our streamlined platform and integrated product tester community is waiting for you to generate pre- and post-launch product feedback data and access it in a format that will save you time and money, and be a complete snapshot of the landscape around your brand.
The Big Picture
Through the MESH01 Platform, you have the ability to constantly collect data. By creating tests and engaging with our tester community, you can create a clear picture of what your final product should be. But what’s more is that you’ll be building a collection of reference materials not only for this product, but the next one, the one after that, and so on.
All of the information you collect will be stored in our platform for you to access when you need it, and how you need it. When you need more information, or if you’re thrown a curveball in your product development process, you can always reach back out to your team of testers to get more feedback and data.
This information is your most powerful tool. It will help lead to a successful product launch and the growth and success of your brand. It will also keep you plugged in directly to your customers, keeping you informed and helping you plan for the future.
This is the big picture.
MESH01 And The Future of Your Brand
At MESH01 we’re not only helping you find solutions, we’re here to help you find your next opportunity. We’re here to help you with navigating the post-launch waters to get you the information you need.
Our integration is full circle, which means that we are with you from the beginning to the end and then back to the beginning again. With all of the information and feedback you have collected and collated, you can also get an idea of the lifecycle of your current product while helping you plan for your next.
We’re always moving the ball for you. The MESH01 Platform ensures that you’re taking in as much information as you can and giving you what you ask for. If you need more information, you can lean on our tester community to get it. With their expertise, their feedback can be a beneficial asset to you.
Connect with us today and let’s see what’s really going on with your product now that it’s out in the wild.