Work Smart. Not Hard.
The product development process is both fast-paced and, at times, intense. In the end, if you've done a great job, you'll have created a great product your customers will love. But that doesn't mean your role in the process is over. Once your product hits the market, it's time for the next litmus test and that comes in the form of post-launch feedback. This information is going to be a primary driver of how your product performs in the market.
But managing that data can be a bear.
Customer reviews. Online feedback. Scouring Forums. It's a lot of data and going through all of it is time-consuming. The process is only made more complex by having to sort through the information and distinguish the good feedback from the fodder. All the while, more keeps coming in as the market reacts to your contribution to it.
But all hope is not lost. The MESH01 platform can help you connect with your core customers and define which feedback is beneficial. It allows you to compare the feedback from your target customers to the other feedback you're receiving from outside sources and make decisions based on your findings.
The Social Impact
Consumers make most of their purchasing decisions based on the reviews they read online. In a perfect world, those reviews and feedback would all be either constructive or positive. Unfortunately, that's just not the case. More often than not, you'll find yourself spending hours weeding through online reviews, only to end up with a handful of beneficial feedback that you can use to influence your next project.
Furthermore, it's hard to gauge the actual success of your product with so many voices coming at you all at once. Sure, sales numbers are a surefire way to find out if your product is being received well, but how does that alone help you decide if your product needs improvement? How does it help you decide what your next project should be?
While managing all of that open-market feedback, consider tapping into your target customers through a product testing platform. After all, the most important feedback will come from them. Those people are familiar with your brand and your products and would jump at a chance to interact with you.
The best way to do this is through the MESH01 platform.
The MESH01 platform is designed to help you get the information you need and process it all in one place, at one time. Our platform allows you to interact directly with your core customers. By managing the engagement process, you can ask them questions, ping them for particular feedback, and eliminate the bloat.
Furthermore, if your product hasn't hit the market yet, you can utilize our tester community to provide you with pre-launch feedback through pre-launch product testing. This hands-on process allows you the opportunity to talk to the right people to get the information you need in a timely manner and make any changes you may need to before launch.
At MESH01, our aim is to help you not only sort through this information but to find the feedback you need to make your next move. With the product development process being cyclical, saving time by using our platform allows you to make important decisions regarding your next product quickly, and from an informed standpoint. Managing your data through the MESH01 platform allows you to work efficiently as well, which ultimately helps you bring your next product to market while you're still hot.