Sep 26 2024
Being proactive is a building block to a successful product launch
Where pre-launch product testing used to be an added benefit, it’s now a requirement.
Though we’ve revolutionized the process, here at MESH01 we can’t take credit for pre-launch product testing. It’s something that has been around for a while. In fact, L.L.Bean has been doing it for over 100 years. However, changes in shopping habits and fluctuations in the economy have made it more important than ever for brands to adopt it into their product development cycle.
Online shopping has turned the pool in which people used to shop into a vast ocean of brands competing for the top spot. Consumers are looking for that perfect balance between quality and cost. Brands have begun to realize that they need to make a good first impression. That pertains to new products as well as products that are being updated.
But valuable feedback won’t just land in a brand’s lap. They need to be proactive and go out there and get it. That is the core of the kind of pre-launch product testing we do here at MESH01.
What is Pre-Launch Product Testing?
Pre-launch product testing is a proactive process in which brands elicit feedback from credible sources. This feedback is then used to shape their final product. Without this process, brands are taking a gamble in today’s marketplace. With a majority of shopping being done online, the amount of brands available to a singular consumer is bigger than ever. Each brand needs to make sure they’re appealing to their prospective customer. To do that, those brands need to meet the demand of the consumer. To do that, they need to be able to access the voice of the customer.
The Voice of the Customer
At MESH01, we continue to build a community of people who represent the voice of the customer for each brand and their products. With over 70,000 members, the MESH01 community consists of proactive people from different backgrounds. These folks have expressed an interest in certain products based on their hobbies, interests, and experiences. When a brand pursues a concept or product test with MESH01, they pair with the members of our community who align the most with both the brand and product.
Unlike some brands that offer a product sample in return for a simple review or feedback, MESH01 community members test products through real-life activities. They also use the products in environments they were designed to be used in. The intent is to build a wealth of feedback that has been collected authentically.
Through the platform, members of our tester community are asked to fill out surveys, answer specific questions, and provide information based on their experiences. This information is gathered all in one place. If a brand needs more information, they can reach out to members of their pre-launch product testing team and obtain it. The whole process is a conversation.
The MESH01 Difference
At MESH01 we’ve made pre-launch product testing about community and authenticity.
Our process involves communication. Both brands and the members of their test team can work together to make sure the right data is being collected. The members of the test team have been selected because the information they supplied in their profile makes them the best representation of the brand’s customers.
We’ve also streamlined the process by moving it to an easy-to-use and easy-to-access platform. Our platform is designed to collect the information brands need to make crucial decisions about their products. This information is available 24/7 and can be accessed even after the project has been completed. Essentially, in using the MESH01 platform, brands are creating a database that can be used for reference and guidance as part of their product development cycle.
Brands that use our platform are proactively seeking qualified feedback. Members of our tester community are eager to use the focus product in the environment it was intended to be used. It takes much more effort to physically test a product than it does to write an online review. This could be playing pickleball one night after work or hiking the Mariposa trail one weekend. In most cases, the member testing the product decides the where and when while the brand decides the what and how.
We’ve found that this approach is effective and efficient and produces genuine feedback.
Get Started
At MESH01, we’re here to help formalize concept and product test processes before a product is launched. This instills confidence by ensuring that the product a brand is bringing to market meets the demands of its customers.
If you’re a brand looking to add both concept testing and pre-launch product testing to your product development process, connect with us today.
Are you a consumer looking to help improve the products you spend your money on by helping brands bring to market goods that meet your demands? If so can find out more about out product testing community here.
Want A Closer Look?
Want to get a closer look at MESH01? Feel free to follow us on any of our social channels. We’re constantly updating them to share what’s going on in the MESH01 world.
