Jul 22 2024
The relationship between a MESH01 product tester and a brand is open, honest, and benefits both parties.
Brands come to MESH01 because they’re looking for full transparency regarding who’s testing their products. They want candid feedback that helps them decide the next steps in their product development process.
Testers join our community because they’re passionate about the products they get to test and want to help propel brands to success. Because we strive for transparency, both sides know what to expect from one another. This sets the tone and expectations early in the product testing process.
Relevant and Reliable
When members of our tester community sign up to be part of MESH01, they fill out an extensive profile. During that process, we learn about their demographics, interests, and activities, where they work, where they shop, and as much lifestyle information as we can. The reason for this is to gain full transparency. When a brand decides to pick the members of their product test team, they have in-depth knowledge of who their testers are.
This level of tester qualification is what sets the MESH01 product tester community apart from the competition. We know that our testers are relevant and reliable and so do the brands that work with them. If you think of a member of our tester community as a representation of a brand’s target customer, you start to understand the impact of the feedback they’re committed to providing. It comes from both a well-intentioned and informed place.
This is a Community – Not a Panel
At MESH01, we consider our testers to be part of a community. Brands pick them to work on a test because they are the right people for the job. Based on the information they supplied when they filled out their profile, testers could also be in the same age group, work in the same field, and have a handful of other bits of specific information that make them right for the test.
This also allows a brand to create a control group in a sense, whose feedback is full of organic correlations – both positive and negative. A majority of the questions that our testers are asked are specific. The only way to provide substantial feedback is to experience the product.
You won’t find this level of connection -or feedback quality- in a panel. Though panels can lead to a wealth of feedback, it’s not always effective and genuine. This is because panels can be made up of people from a multitude of demographics. They may not share the same traits or hobbies or even have prior knowledge of the product they’re testing. That said, panels represent the experimental group.
The Path of Least Resistance
Though the members of our tester community work individually, their feedback is captured on our platform all in one place. This allows brands to access that information when they expect and need it. As the questions for the testers are specific, so are the answers. This creates a level of transparency that both parties are willing to accept when they enter into their roles.
Brands want to hear both the good and the bad. Knowing that there’s no “phoning it in” with a test being conducted on the MESH01 platform, brands can expect the feedback to be candid and to the point. This allows the pros and cons to be communicated directly. That helps identify if the product needs to be changed or if it can be launched confidently.
Talk To The Right People
With the amount of information we initially gather from our testers, we can assure brands that they’re talking to the right people. If a member of our tester community ends up on a test team it’s because they represent the target customer for that brand and their product. They can sufficiently walk through the concept or pre-launch product testing phases because they are familiar with either a brand, its products, or the type of product it is.
What’s more, is that all of the members of our tester community are eager to work on these projects to help brands succeed. They’re willing to make time in their busy schedules to be part of a process that helps ensure brands that they’re doing the right thing. In return, brands know that they’re getting the right feedback to reassure them that they’re going to market with a product that meets their customer’s expectations.
What A Brand Can Expect From A Member of the MESH01 Community
Concept and product testing is exciting for members of the MESH01 tester community. They see this as an opportunity to help brands make a decision. These decisions influence the products they use when they go out and enjoy the things they like to do. To them, this is a peak behind the curtain. It is a chance to interact with your brand directly. It’s also a chance to experience a product no one has before. They know that their dedication and the feedback they provide will shape the final product.
A brand should understand that the members of their test team are dedicated to providing complete and honest feedback. This feedback will be based on the specific information you ask them to provide and will be informed. It’s a give-and-take relationship that provides a direct line to product validation. That said, a brand should expect responses that are candid and to the point. These responses will help that brand decide what their next steps are.
What A Member of the MESH01 Community Can Expect From A Brand
Well, for one – you get to be one of the first people to test out something that hasn’t come to the market yet. Based on the information you provided us when you filled out your profile, it’ll be a product relative to your lifestyle and hobbies. This is your chance to provide feedback that helps determine that this new product does everything you would expect it to.
If you’re working on a concept test, you’ll get to help shape the form and function of the product. If it’s a pre-market product test, then you’ll get to physically use that product in the environment it’s intended to be used in. The brand will supply you with everything you need to get the job done. Then you get to head out and enjoy it. From there you’ll take pictures and supply core information back to the brand. This is not an online review. This is your opportunity to help a brand get its product right so it can be a success at launch.
Connect With Us Today
MESH01 offers a unique experience for both brands and members of our tester community. Brands come to us because they know that our platform and that community will give them the feedback they need to make the big decisions they have to make for their products.
Testers come to us because they have a passion for the products they get to test. They are eager to help out where they can and make an impact.
Whether you’re a brand or prospective product tester, you can reach out to us today to get the information you need to start working with MESH01. Click here to find out more.
